The gold rush for the U.S. at the 1984 Olympics turned out to be a dross-tic loss for marketers at McDonald’s.

What actually goes through the minds of Olympic medalists on the podium reveals a lot about relative happiness.

How prepared is your brand’s marketing to win the quicksilver attention of the modern-day consumer?

When it comes to great athletics and great marketing, what you really need to see is below the tip of the iceberg.

You know it ain’t no silly laughing matter when you hear brands literally laughing all the way to the bank.

Don’t stop at getting your customers’ attention. Go the extra mile in keeping their attention lest they make a U-turn.

Having this person on your team is a wish come true and the best gift you can give your brand and customers.

How you say something is often more important than what you say. I dare you to disregard this design decree.

A marketing proposal reminded me of the importance of setting things right because credibility is a marketer’s only currency.

A real and intentional brand voice helps people recognize that brand by its voice alone. Here’s a sweet and funny example!