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(B)old is not always gold
Thu, Aug 12, 2021
In honor of the recently concluded 2021 Olympics, I’m doing a different kind of Throwback Thursday today.
Instead of throwing back to some of my best read posts from last year, I’m throwing back to some better learning all the way from 1984.
That glorious year saw McDonald’s run a campaign that gave customers a chance to win a free Big Mac every time the U.S. won a gold medal.
The U.S. won a shocking 83 gold medals, costing McDonald’s millions of dollars in lost profits.
I guess the fast-food giant wasn’t fast enough to win that race!
Takeaway
Marketing is often a gamble. The best marketers avoid it unless they’re sure of winning gold!
What’s the biggest marketing gamble you’ve taken? Share it with me here.
Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
