Marketing Manna
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Marketing iceberg
Mon, Aug 09, 2021
What you see -> Italy’s Lamont Marcell Jacobs just claimed the 100m men’s gold medal at the 2021 Tokyo Olympics.
What you don’t -> He trained 5 years for a 10-second race!
Takeaway
Just like great athletics, great marketing is also an iceberg.
You rarely see the effort that goes into a viral effort or the many efforts that are needed before that one viral win.
What will others see below the surface of your iceberg? I’d like to know!
Success is like an iceberg. Nobody sees the work that comprises it.
