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Goldfish v silverfish
Tue, Aug 10, 2021
Mo Farah won the gold medal in the 2012 and 2016 Olympics for both the 5,000m and 10,000m races.
But very few even know his name because Usain Bolt won the gold medals in those same Olympics for the 100m and 200m races.
Takeaway
People are often engaged, entertained, and maybe even educated more by a tweet than a blog post.
Is your marketing able to win the attention of a goldfish? Because very few care about the silverfish!
The average attention span of the modern human being is about half as long as whatever you're trying to tell them.
