On this fun Friday, I want to appreciate a local store for being truly funny. 

The Donut Tree is a typical Greater Dallas area donut store located a mile away from me.

It’s like every other donut store, but funnier. 

An example is this image of a sign in the parking spot in front of their store.

When we do strategic marketing sessions for our clients, I often see many clients end up with very similar answers in our Brand Voice module. 

Most of them end up considering their voice to be strategic, unique etc. 

Many brands pick very common traits such as passionate, bold etc. as part of their brand voice.

As much as the need to relay our brand voice, we must remember that a voice is memorable and can be recognized only if it is distinct from other voices. 

We shouldn’t have to declare ‘unique’ as our brand voice to be distinct from other voices. 

But if our brand voice picked unique or rarely heard attributes such as funny or sarcastic, then that would definitely be distinct from every other brand voice.

Because the goal of a brand voice is to stand out instead of blending in.