Understanding this equation requires only basic economics but produces not-so-basic marketing dynamics.

KFC skirts arounds its famous slogan and pulls off a marketing stunt that’s still finger lickin’ good.

With a surprising quote, this handyman ensured that he was nuts and bolts ahead of his competition in the pricing game.

Smart marketing is all about capitalizing on the moment – ride the wave or be tossed into the sea.

If you really want to find out what a brand truly values the most, look at what it entrusts to its interns.

A picture is worth a thousand words especially if you're a marketer who's trying to get others to visualize an outcome.

Instead of making an ignorable tall claim, create a new category that’ll make people wonder what that means.

You don’t have to work hard at all on being the best when all you just need to be is the only one instead!

How can marketers make their brands better than the best? This answer might be different from your expectations.

What’s often overlooked in sales and marketing is this very human nature that influences prospects and customers.