Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Market the moment
Wed, Apr 07, 2021
People ask me the same set of questions about my daily blog:
- Isn’t writing daily a lot of work?
- Is all that effort really worth it?
Everyone wants the increase. Few are willing to invest.
The same people also wish that they had invested in Tesla when the stock was priced at $200!
My daily blogging strategy revolves around keeping four posts stocked for the week and leaving one slot ready to ‘MARKET THE MOMENT’.
Because every week we will get moments such as the Suez Canal shipping trip (literally) that we can market around.
The gif below shows how brands from Coca-Cola to Burger King are capitalizing on global moments and anchoring their marketing around them.
It’s hard to hop aboard that ship if you spend all month rolling out one e-book as you won’t be able to change course quickly.
People share such content because it’s created in and for the moment and is relevant.
Keep an eye out for what’s happening and ensure you’re ready to ride the wave whenever the tide rises.
Takeaway
When was the last time you were able to market the moment? Send me an email to let me know.
I really learned that you should seize the moment; you should be present in the moment.
