To do marketing that captivates your prospects, you need to capture much more than just their email addresses.

Leave behind the stories you heard and you’ll be left with no heroes to help you launch your marketing game.

This famous brand’s name change is a classic example of how not to reposition yourself in the minds of your prospects.

Six years ago on this day 40 Parables was born, and 2,190 days later we’re still making every day count!

Spooking your prospects with ‘trick or treat’ strategies may land you in the starring role of a horror story.

Most brands don’t pay attention to the noise around them. Here’s how you can lean in to listen and learn more from your prospects.

The very thing that’s awesome about automation can quickly turn awful if you’re not careful with it.

Apple just wiped off its innovative reputation with this new product launch that spells more buck than bang.

It took only a bit of creative thinking for this insurance company to get dressed for a marketing win this Halloween.

How a brand serves (an apology to) its customers is the not-so-secret sauce to earning or losing their trust.