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Trick or treat
Fri, Oct 29, 2021
As kids descend onto the streets this weekend for Halloween, the phrase in the air will be ‘trick or treat’.
That’s what most brands are also guilty of.
Instead of adding real value, they either trick their prospects with great claims or treat them and try to buy their loyalty.
The best brands do neither.
Instead they:
- Differentiate themselves from the competition
- Invest in knowing their prospects like the back of their hands
- Add immense value upfront before aiming to monetize
- Are in to play the long game by avoiding expensive shortcuts
The other brands try the ‘trick or treat’ approach, and that’s why their marketing and sales are most often horror stories.
Takeaway
Trying the ‘trick or treat’ strategy often sees marketing and sales end up as horror stories.
What’s scaring you about investing more in marketing and doing it right? Let me know!
Tactics without strategy is the noise before defeat.
