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What happened to COVID-19?

Remember when every news segment began by talking about the COVID-19 virus every single day?

As we reach the end of Q2 2020, the news is sadly still all about death and destruction. 

However, we aren’t talking about deaths mounting and the economy being destroyed by COVID-19.

While that’s still happening, we’re talking about the deaths of African Americans, such as George Floyd, and the destruction of public/private property marring our streets.

The grassroots movement against police brutality has become so viral that protests are happening globally and even on Zoom! 

People in nations that are in lockdown are gathering in large masses for their rights and their lives despite social distancing rules.

Consequently, news segments sometimes don’t even remember to mention COVID-19 these days.

Or they don’t have enough time to cover its updates after the more destructive updates.

But not talking about the virus won’t make it go away. Nor will it make it any less relevant or deadly.

Out of sight, out of mind.

Ancient proverb

Takeaway

If you don’t constantly refresh your interactions with people, someone else will easily replace your relationships with them.

Before it goes out of mind, write and let me know if your brand feels out of sight in these months of mayhem.

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.