The world doesn’t need one more blog to subscribe to because there are over 600 million blogs on the Internet.

Surely, you must have seen the sign-up box with an email field giving you the option to stay updated. 

Yet, 99% of blogs never manage to get that box checked by web visitors. 

Do you know why? Because we don’t start with why. 

Don’t:

1. Ask people if they want to stay updated 
2. Tell people to sign up for more information
3. Beg people to stay subscribed
4. Show just a box to input their email address and a SUBMIT button
5. Ask them to subscribe before adding value

Instead:

1. Tell them clearly what they’ll get
2. Explain how it’ll benefit them
3. Confirm how frequently they’ll get it
4. Show social proof
5. Give them a sense of community

BONUS: Create a bonus resource that they’ll get on joining the community.