Marketing Manna

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Thirst different

Today Apple is expected to launch its most awaited MacBook Pro update.

Apple events cook up so much anticipation that people are ready with their wallets open even before the product is announced. 

This is quite similar to how people used to line up in front of the stores on Thanksgiving Eve regardless of whatever the doorbuster deal would be.

In fact, even if Apple launched a new product – something as simple as a bottle of water – Apple’s loyal users would most likely lap that up too.

Because if anyone knows how to dress up water and sell it as magical nectar, it would be Apple. 

Check the image below by imaginary news organization, Scoopertino, to see how Apple would have packaged and promoted water.

Takeaway

Don’t just think outside the box. Instead, rethink the box itself because the box is often more important than what’s inside the box.

How are you dressing up your offering? Click here and let me know.

Packaging can be theater, it can create a story.

Steve Jobs

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.