Marketing Manna

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Squid Game products

If you watched Squid Game on Netflix, did you catch the hidden marketing message?

If you didn’t watch it, you know what to do right after you read this blog post.

The hidden marketing message is this – if you aren’t buying the product, you are the product.

Don’t assume incorrectly that searching on Google or scrolling on Facebook is free. 

You’ve already paid the price for engagement because you are the product. 

The free service or reward is made possible only because someone else is already paying and you are the product.

If you’ve watched all nine episodes of Squid Game, you know what I’m talking about.

Takeaway

If you aren’t buying the product, you are the product.

Did you learn any other marketing messages from Squid Game? I’d like to know!

If you are not paying for it, you're not the customer; you're the product being sold.

Andrew Lewis

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.