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Nailing napkin narratives
Fri, Oct 15, 2021
Southwest’s napkins always narrate a great story.
I’ve shared about their amazing napkins earlier, but last week I saw how they nailed it with a gem that celebrated 50 years of this brand.
America’s most-loved airline was founded in 1967 as Air Southwest Company, but the current name was adopted in 1971.
All great airlines and brilliant business plans are often born on napkins and this one nailed the narrative on all sides..
Takeaway
If you can’t narrate your message on a napkin, you can’t narrate your message. Period!
What would your brand message look like if you had to narrate it on a napkin? Share it here with me.
If you can't explain something in a few words, try fewer.
