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Honeycomb Heineken
Wed, Oct 20, 2021
I don’t want to ruin the suspense for those who haven’t watched Squid Game yet.
But Heineken responded brilliantly and quickly to cash in on the Squid Game conversations with the image below.
Without saying a single word, Heineken made heads turn and conversations happen about their brand and also leveraged the Squid Game momentum in their favor.
If you watched Squid Game, you know what I’m talking about.
If you look at marketing as a game of conversation starters, you know what I’m talking about.
Takeaway
You don’t always have to make something go viral. You can make something that’s already viral be about you too.
How are you helping your prospects mention you when they’re talking about a viral trend? Leave your comment here.
I don't set trends. I just find out what they are and exploit them.
