Yesterday I talked about paying attention to detail and how you’d have to pay for it eventually if you don’t pay it upfront.

Many websites are designed before the messaging is finalized. 

In my opinion, this reversed process is a recipe for disaster because people are mostly going to be convinced by your message and not your design.

Therefore, it’s important to get your messaging right from the start and then design how and where it needs to be displayed (or at least work hand-in-hand).

A good-looking website doesn’t pay the bills; only a highly converting one does.

But this is also a recipe for disaster because if you aren’t careful, leaving Lorem ipsum text to be replaced later (as shown in the picture below) can end up as Losin’ ipsum! 

We often plan to replace the text later, but a combination of poor content practices and quality checks results in losin’ more than our credibility.

In publishing and graphic design practices, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document without relying on actual content.

In short, it’s Latin for dummy text, but it has made so many dummies out of marketers who didn’t focus on the content first.