Yesterday I talked about getting marketing right by understanding who’s actually paying.

But there’s more to this down payment that we must make to become marketers who get it right.

Sometimes our creations get shared for the wrong reasons, as you can see in the picture below.

Please consider paying attention to detail by ensuring that you have a Quality Assurance process, proofreading framework, and a content editor. 

At 40 Parables, we did just that when we were blessed with the opportunity to invest in an amazing content editor years ago.

Dorothy Kikon is not just truly reliable but also a true exponent of extreme ownership, who built up our quality control processes from the ground up and embodies what 99.99% accuracy means.

But her real skill set is her patience and persistence. She always displays the utmost commitment (day and night) to review our content and ensure that our perception and brand are represented well in every message we send.

Dorothy is moving on to other pastures at the end of this year and will truly be missed. 

It’s my pleasure and privilege to pay tribute to this team member who has been faithfully paying attention to the details all these years.

This Thanksgiving season, I raise a toast and thank you, Dorothy Kikon.

If you want to get marketing right, ensure that you’re paying for a Dorothy to pay attention to detail.