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Features are feelers

Literally miles ahead of its time, this vintage Volvo ad drives home a timeless lesson in marketing that features brilliance.

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Plan v Planning

The difference between plans and planning reveals why agencies and clients often have misaligned expectations.

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Death by scrolling

Did you know that there’s a weapon of mass destruction on your website? Click and scroll through to learn all about it.

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Dread to death

This one question can accelerate a brand’s death in a prospect’s mind. Here are 5 ways to reframe this conversation.

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Copy & Waste

You better think twice before hitting copy and paste, lest you end up mindlessly doubling your waste.