Marketing Manna

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Knowing who you are makes sharing sweeter for us!
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None flew over Caleb’s nest

My 3-year-old son, Caleb, is yet to see a real nest. 

But that didn’t stop him from building one the other day. 

He probably wanted to build one because he’d seen pictures in his storybooks. 

He came with some twigs and asked me for a paper plate and some sheets of paper.

I had no idea why he needed those things to build a nest and told him that he’d need other materials as well. 

I was going to offer him some mud, grass, and whatever I thought could help.

In 5 minutes though, his nest was done!??

He used the plate as a base and was focused more on its content and function – to hold eggs – than just its form.

I wouldn’t have focused on the eggs if I were building a nest.

Too often, we insist that people do things the same way as we do while asking them to take more responsibility and be more creative.

Takeaway

The road we’re familiar with doesn’t have to be the only road to the destination. 

Click here and comment if you’re getting in the way of letting your own people think out of the nest/box.

It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Steve Jobs

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.