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Prospects & promises
Thu, Oct 13, 2022
Caleb, my 5-year-old, was promised a toy on Monday.
He had been anticipating this for a while.
So when I dropped him off at school, it was the last (and the topmost) thing we had talked about that morning.
Of course, when I picked him up, it was the first thing he asked about as well.
Instead of giving him the toy when I got home, imagine if I first:
- Kept him on hold for a few minutes
- Promised him a bigger toy if he did more chores right then
- Asked him to listen patiently to my offer that could get him more toys every year
But I had promised him a toy and gave him the toy.
And in return, he gave us the biggest 😄 in all of Frisco, TX that day.
Takeaway
When it comes to your brand promise, don’t make prospects jump through hoops if you want them to jump with joy.
P.S. I should have asked him if he would refer me to other kids as a good dad, using a Net Promoter Score rating system!
How are you ensuring your brand keeps its promise to your prospects? I’d love to know!
Promises are like crying babies in a theater, they should be carried out at once.
