Seth Godin couldn’t have imagined a better example himself!

I was listening to his amazing book, Permission Marketing, on Audible. 

Right when he was sharing a gem, the app paused to let a spam call come through that told me this was my last warning before my auto insurance would be canceled!

Seth Godin didn’t plan this, but his point of permission vs. interruption marketing could not have been showcased better with a more exemplary example. 

Sure, he could have shown me screenshots of spam emails vs. that of a trusted brand, but that would have been an ordinary example. 

This was different. 

It was an emotional example which hit home, hit the right notes, and hit Seth’s point for a home run.

A random robocall drove home Seth’s point and proved the pain point.