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Not about us

How do customers view your brand? Take off the rose-tinted glasses and put on these special lenses to find out.

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(Super)power

Here’s how one brand is showing us the best way to avoid getting tangled up in outdated strategies and services. Now that’s super!

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Love is in the care

What’s the best way to a customer’s heart? (Hint: It’s giving them 100% OF something, and not 20% OFF something!)

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Modern positioning

Here’s how one brand is showing us the best way to GET fit and BE the right fit for customers at the same time. Assume the position!

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Betterfly

Some brand names can be a total train wreck. Make sure you’re on track to change people's train of thought with yours!

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Lo(go) and behold!

It’s important to be the change, but make sure your customers don’t need a detailed explanation (or a microscope) before they even notice it!

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Walker Talker

Want to uncover the secret to exceptional marketing? Put on your walking shoes, because learning this one lesson will take you miles in your marketing journey!

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Again & again

This gem straight from the pulpit will polish your marketing thinking and make your brand shine bright!

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Your biggest competition

Your brand’s biggest competition is not who you think it is. How you branch out after acquiring the lowest hanging fruit will drive true growth!