Yesterday I wrote my shortest blog post ever to highlight the need to convey more with less. 

The problem with our marketing is often that we don’t know how to talk about ourselves. 

We are either blatantly blowing our own trumpet, messing things up with some awkward product placement, or pasting banners all over. 

The best way to talk about ourselves would actually be to not talk about ourselves at all.

Now, I don’t mean that we should make no mention of ourselves whatsoever. 

But rather, we should frame every word about us through the lens of our clients. 

For e.g., “I often wonder why our clients trusted us with their businesses” builds more trust than “Our core value is trust and we are one of the most trustworthy brands in our industry”.

Stop talking about us, because it is not about us.