I spent the last couple of days talking about how we could keep up with the times in simple ways on our websites. 

Keeping up with the Joneses, however, is a human habit (in marketing as well) that I try to actively fight against.

Last week, I was on a call where a client was talking to a HubSpot salesman while trying to sign up for their sales CRM.

The client made a good call signing up for HubSpot because it was a good fit for them. 

However, I’ve been in many conversations where clients wanted to sign up for this platform without knowing enough about it – just because their friends were using it.

I’ve helped clients sign up for HubSpot and, on other occasions, helped other clients consider smaller, cheaper, and relevant alternatives.

But I’ve seen quite a few cases where people sign up for HubSpot and end up using it as a chainsaw to swat a fly.