Most inbound marketing isn’t really inbound because most organizations are trying to disguise outbound sales as inbound marketing.

While Googling for something, I found a couple of interesting articles and opened them in new tabs to read them. 

By the time I got to the first tab, I was faced with a pop-up ad asking me to subscribe to the weekly blog or opt out by acknowledging that “I don’t like saving money”.

I don’t subscribe in such cases because:

1. I don’t even know who the heck I’m subscribing to since the pop-up covers the whole page and the logo on the top left
2. I haven’t read even a single post to know if I want more
3. I’m being rushed into a transaction I didn’t ask for

If you can’t let me read one post in peace, why do you even want to offer a free article?

And don’t be a smartie and equate “I’m not interested” with “I don’t like saving money”.