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Pence’s positioning
Fri, Nov 13, 2020
For the first time in 30 years, Vice President Mike Pence has canceled his trip to Sanibel Island in Florida.
Not because he had another vacation destination in mind, but only because of political and weather conditions.
If not for these unavoidable circumstances, Pence would have gone to his usual vacation spot.
So what chance do other destinations have to lure him away?
How did Sanibel Island achieve this grip of positioning in Pence’s mind?
It’s not the #1 American vacation destination.
It’s not even in the top 10, but it’s taken the hot seat in Pence’s mind and isn’t going on vacation anytime soon!
Sanibel Island has carved out a positioning, probably on first impact, and has managed to retain the experience and memory that make Pence return every year.
Takeaway
Leverage the power of positioning to help them see why you’re the best for them.
Let me know if, like Vice President Pence, you also visit the same holiday destination over and over again.
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
