There’s no perfect product launch because a great launch is a late launch.

If you wait till everything is perfect to launch your offering, you’ll:

1. Miss out on the valuable alpha/beta tests that can validate your assumptions
2. Keep letting your competitors get ahead with every passing day
3. Always be delayed because perfection takes a lot more time than planned

Instead, consider a product launch as a journey in which we walk with those we talk to.

Market your belief before you offer your product, and get prospects to consider you gradually instead of jumping at them suddenly. 

And remember to launch ahead of the perfect launch date!

Ideally, by launch date, you’ll have thousands of users who are excited about you and your beliefs, and are ready to lap up whatever you have to offer.

Plan a phase-wise launch, which helps you run alongside key milestones that prove and merit your next steps.