99% of all brands fail primarily because those brand owners don’t realize what a brand is, means, and does. 

There’s a good chance that your sunglasses were made by Luxottica. 

Not just yours, almost 50% of all sunglasses are made by this brand.

You might not know this brand, but you probably know all the eyewear brands that it owns and designs for. 

This $60 billion behemoth owns all the famous eyewear brands from Oakley to Ray-Ban and retail brands from Sunglass Hut to LensCrafters. 

It also designs eyewear for almost all premier design brands from Bulgari to Burberry.

When you buy a pair of sunglasses, are you influenced by the brand name on it?

The same company makes almost all the eyewear you see around you. Yet, most people buy eyewear based on the brand name, giving them around 93% profit margins!

You might not be able to see Luxottica, but this invisible brand sees you because it bought you with the power of its visible brands.