Marketing Manna
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Canaan conversion conjecture
Mon, Jul 06, 2020
The Israelites under Moses witnessed more miracles than any other generation.
Back in the 13th century BC, 600,000 Israeli families:
- Saw the Lord pummel Pharaoh and Egypt with 7 plagues
- Were set free after 400 years in captivity
- Watched the Lord split the Red Sea for them
- Were guarded by a pillar of cloud by day and a pillar of fire by night
- Got free food (manna) in the morning
…and beheld many more miracles over the course of 40 years!
Over half a million Israelites left Egypt for the unknown to reach Canaan, the land flowing with milk and honey.
Yet, only 2 out of 600,000 families crossed over.
That conversion rate is a staggering 0.0003%.
If 1% of all your web visitors take action on your landing page,
and 1% of them engage in your email sequence,
and 1% of them buy your offering,
that conversion rate is a similarly staggering 0.0001%.
In God we trust; all others bring data.
Takeaway
- Conversion rates have been the same since the time plagues and viruses began rattling nations.
- Your customers and their data are both valuable assets – always be measuring, always be marketing!
Drop a data-driven email about how you’re crossing over to Canaan with your conversion rate.
