Marketing Manna

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All Elon at the top

The road to the top is often a lonely one. 

But it helps if you don’t have to stop to fill gas on that long journey.

Last week, Tesla officially became the most valuable auto manufacturer, speeding well past Toyota.

Tesla shares surged 20% to a record high after second-quarter deliveries beat estimates, pushing its market cap to $222B.

This means that Tesla is now more valuable than the combined market cap of the following 8 automobile companies – Honda, Daimler, GM, Ferrari, Ford, Nikola, Nissan, and Tata. 

Stop the car! ?

Elon is fast leaving his auto peers behind in a dusty trail while simultaneously fighting Amazon in the skies for space domination!

Interestingly, Toyota’s $200B was the market cap to beat. Tesla did that easily while producing only 100,000 vehicles compared to the 2.4 million vehicles that Toyota made in the past quarter.

Quality is more important than quantity. One home run is much better than two doubles.

Steve Jobs

Takeaway

Smart work always trumps hard work. Successful brands pursue impact over increments and value outcomes over output. 

Start your engine and let me know where you think Tesla is headed.

P.S. Watch out for a timely giveaway in tomorrow’s manna!  

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.