If there’s one thing that COVID-19 has taught us, it’s the best practice for washing our hands with soap.

We should have always washed our hands this way – properly, luxuriously lathered, and for 20 full seconds.

Many of us knew that all along, but we just didn’t feel the need to invest that extra time and effort. 

When things are running well, we tend to deviate from best practices. 

When things start going south, we get down to basics and on our knees.

What else could we have been doing properly all along?

What else would we have been doing well if we had planned better?

What else should we have thought about doing better?

Churches should have had streaming and social media plans in place. 

Ministries should have had stronger digital marketing strategies in place, not just for Q4.