Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
How GM, Disney, etc., sowed in recessions
Fri, May 08, 2020
These brands were founded during a recession:
- General Electric (1892) | 2019 Revenue – $95B
- General Motors (1908) | 2019 Revenue – $137B
- IBM (1911) | 2019 Revenue – $77B
- Disney (1929) | 2019 Revenue – $70B
- HP (1939) | 2019 Revenue – $59B
- Fedex (1971) | 2019 Revenue – $66B
- Microsoft (1975) | 2019 Revenue – $126B
There are many more famous brands that made the most of a downturn. In fact, some modern market leaders were also born during recent recessions.
Of course, many startups founded during recessions haven’t succeeded.
But the real question is one of posture.
Which new ministry brands will be born because of COVID-19? As the world is forced to pivot, which ministry models will pivot alongside to fight a new disease, face a new decade, and fuel a new dream?
As we plant in tears, we shall harvest with joy.
Takeaway
- How is your ministry looking at this rare opportunity to press the reset button?
- In which new direction will COVID-19 push you to innovate?
- How will you judge this moment when you look back in 2030?
