How do you make me look forward to a notification from your app? 

All week, I’ve been sharing about Gopuff’s engaging approach to marketing and people. 

Yesterday, I shared about how their silly, simple, “Spin the wheel” game has me addicted to playing it daily.

But, it’s not possible to remember to play the game every single day. 

That’s why Gopuff’s daily app notification is handy and I don’t mind it at all. 

In fact, Gopuff never notifies me to use the app to buy groceries. 

It never even promotes its sales, deals, discounts, etc. 

It always reminds me to go play the game. 

Because in order to play the game, I have to go into the app.

When I’m in the app, after playing the game, I’m taken to whatever promo they have. But I’m never asked to go buy groceries. 

In fact, they can’t know when I need groceries.

But they know that my playful mind is always up for a new game that I can win every single day.

They’ve simplified the ask, detached it from the purchase, and instead made it about me.