Marketing Manna

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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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We need an email address to deliver fresh manna daily!

One by one

How many things can you focus on at one time?

We were cleaning up our house last weekend when I asked Caleb, my 5-year-old, to clean up some specific items.

“Caleb, can you please put all your dirty clothes in the laundry, help load the dishwasher, and clean up the toys in the living room?”

“Ok, but …”, he replied, a bit lost in thought.

“But what?”, I asked.

“Can you please tell me those things one by one? I can’t remember everything unless you tell me one by one.” He replied, cleaning up my mind for an important lesson.

On our ads, emails, landing pages, etc., we often tell people to do so many things. 

Download this e-book, sign up for our updates, schedule a call, etc., in the same ask!

We ask people to do all the things that we want them to do, but most of them can’t remember more than one thing at a time. 

Takeaway

Take away the multiple asks and ask one by one, if you want people to get any of those tasks done!

How many things are you asking people to do when given the chance? I’d love to know!

To do two things at once is to do neither.

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Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.