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Leader vs. Politician

Ukraine’s President Volodymyr Zelensky just keeps the hits coming!

A recent clip of the fearless leader at a press meet (shown below) is doing the rounds because:

  1. He was dressed in comfortable clothing.
  2. He decided to come as close to the press as possible.
  3. He carried his own chair as he walked toward them.
  4. He shook hands with one of them before talking.
  5. He smiled at them and then spoke to them.

Why is all this so revolutionary

Haven’t we seen and had leaders who have been this personable before?

While President Zelensky is modeling leadership every day, the reason many are singing his praises is because we rarely see this personal touch from a head of state. 

Typically, a head of state has everyone else do everything for him/her and is not necessarily a good leader.

But President Zelensky is repositioning what it means to be a great politician, not just a leader.

Takeaway

Repositioning is the ultimate weapon, because it alone can win the battle for our minds.

What are you and your brand repositioning in our minds? I’d love to know!

Positioning is not what you do to a product; it is what you do to the mind of a prospect.

Al Ries

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.