Marketing Manna

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Words win wars

Can they? 

Can words really win wars?

Is the pen really mightier than the sword?

If not, why is Russian President Vladimir Putin so scared? 

Last week, Russia declared that what is going on in Ukraine is just a ‘special military operation’. 

The government then threatened to punish its own citizens with a 15-year imprisonment if they referred to it as a ‘war’ or ‘invasion’ instead.

The 5th largest military in the world with over a million troops, Russia, is so concerned about the mere usage of those words as it tries to invade Ukraine, who has just 200,000 troops in comparison. 

But it seems the power of words more than makes up for the difference.

Takeaway

Take away those meaningless words in your message, and insist on the ones that will win the battle for your prospects’ minds.

Who do you think will win this war? Do share.

Handle them carefully, for words have more power than atom bombs.

Pearl Strachan Hurd

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.