Yesterday, I talked about how some of the biggest brands in the world took a while to take a firm stand against Russia because of its insane invasion. 

It took some time, a lot of noise online, and even some boycotting for the big brands like Coca-Cola, Pepsi, Starbucks, etc. to shut their businesses in Russia. 

I also connected this to Nordstrom’s employee handbook that consists of a sole rule – to use best judgment at all times!

But while some of the big brands took their time, I must appreciate some small names that instantly took a stand even though they earned the wrath of the Russians.

Russia published a list of countries that they have termed unfriendly (obviously interpreted as those who don’t support this stupidity).

While the big guys like the US, UK, EU, etc. feature prominently, even tiny nations like Liechtenstein, Monaco, and even San Marino (which is under 25 sq mi in size), are on that list.

What a wonder it is that these smaller countries are able to take a big stand which took the beverage giants much longer!