Marketing Manna

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Mac & cheese

Caleb, our 4-year old, loves mac & cheese but he refuses to eat it if I’m not around.

He began eating mac & cheese at Chick-fil-A and I’d take a few seconds to blow his piping hot food to cool it down for him.

But to make food and eating interesting, I’d act as if I was drawing the air from my tummy, sound a few noises, and make it a big deal before I’d let rip a big blow and cool it down. 

Later on when I wasn’t around and my wife blew normally on the hot mac & cheese, he told her, “You don’t know how to cool it down. Only dad does!”

He was so serious that he said he wants mac & cheese only if I’m around to blow it, because obviously daddy knows best!

Even though both of us cooled the mac & cheese in the same amount of time, how it was done mattered so much to Caleb that he’d only trust it if it was done my way.

Takeaway

Don’t be better, faster, or stronger. Be unique.

Do you buy certain offerings for how they are unique from their competitors? Let me know here.

The strength of brand loyalty begins with how your product makes people feel.

Jay Samit

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.