If you have to say any of the following phrases:

“Can I be honest with you?”

“Believe me!”

“Trust me!”

Then you are implying that:

“Unless I ask for permission to be honest, I may be dishonest”

“I know I’ve said unbelievable stuff before, but this is worth believing”

“I can’t explain why, but you just need to trust me even if that’s not how it works”

Most brands (especially with their marketing and sales teams), make claims that aren’t true. 

I know this for sure because I’ve made some too. 

But we give it away when we claim that we are honest, believable, and trustworthy. 

Those attributes are unclaimable.

If you are trying to do that in your messaging, your best bet is to stop right away.