Marketing Manna

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Knowing who you are makes sharing sweeter for us!
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The world’s greatest salesman

Joseph Girard holds the Guinness World Record for being the greatest salesman in the world.

He sold 13,001 cars at the Chevrolet dealership between 1963 and 1978. On average, Joe sold 2+ cars each day or 6+, when you account for holidays and weekends.

Joe sold 18 cars on his best day and 174 cars during his best month. He closed 1,425 deals in his best year. Joe sold more vehicles by himself, than 90% of all other dealerships in North America.

His secret? Being likable!

He stayed in touch with every customer, sending them a personalized greeting card each month.
With an assistant’s help, he sent out 13,000+ cards every single month.

And all his cards made people read and think – “Man, I really like Joe. He is such a nice guy!”

Takeaway

There are used car salesmen and then there are gems like Joe.

Have you had any positive experiences with car salesmen? Let me know here!

People do business with people they like.

Michelle Tillis Lederman

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.