Cars are not the reason prospective buyers detest car salespeople.

Yesterday, I talked about the greatest salesman of all time, who was a car salesman. 

Sadly, we often talk about car salespeople negatively because of how they sell. 

There are many great salespeople in the automobile industry, especially in used-car sales.

However, the rotten apples corner so much of the news, that the good guys are rarely talked about.

I’ve heard nightmare stories about people’s experiences with car sales, that caused them to walk away from buying cars altogether.

We buy cars once every 7 years and buy homes once every 13 years. 

Yet, realtors show us much more love and courtesy.

If you know that your customers can come back every few years for another purchase, the least you can do is not make the buying process a living hell.