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Where’s Waldo?
Wed, Jan 20, 2021
On the day of the Capitol riots, I wrote a blog post about Jake Angeli, the famous bare-chested protester with animal fur hat and horns.
While Jake got arrested, his choice to not blend in was truly a marketing lesson because modern brands are more like Waldo, not Jake.
Brand marketing these days is more of a ‘Where’s Waldo?’ search where the brand is hidden in a sea of brands with similar offerings.
If you don’t believe me, take a look at the image on the left, which has 7,000+ logos of MarTech brands on it.
Then in the image on the right, see how Waldo is blending in with the crowd, just like all those brands who are not able to stand out.
You start winning the branding game when you start sticking out like a sore thumb, not by blending in like everyone else.
Takeaway
Is your brand taking center stage like Jake, or is it invisible among peers like Waldo? Drop me a note here.
Today we're living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.
