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Restroom routine
Fri, Nov 12, 2021
Multiple surveys have confirmed that 88% to 93% of people use their mobile phones while on the throne (toilet).
The inventors of the mobile phone may never have predicted such high usage of their invention in the restroom.
People often use products very differently from how they were originally intended to be used.
What matters is how we adapt to their behavior once they’ve adapted the phone as part of their restroom routine.
Takeaway
Know your customer well so that you can know your product even better than you thought you did.
Do you know any brand that has taken advantage of this stat and positioned itself to be more relevant during this restroom routine? Share it here.
Know thyself. Know the customer. Innovate.
