Rachael Wonderlin is a wonder lin-deed!

Her recent LinkedIn post (shown in the image below) is really what’s missing in modern marketing – empathy. 

Most marketing methods have inverted empathy to mepathy – making our marketing all about ourselves.

Everything we do is to further our bottom line.

Ideally, everything we do should be to serve the customer, and if we do it right, the bottom line will be furthered on its own.