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The soccer star who’s scoring on Instagram
Mon, Feb 10, 2020
In mid-Oct 2019, Business Insider confirmed that Cristiano Ronaldo earns more through social media posts on Instagram than through his salary from soccer club Juventus.
Ronaldo, arguably the most popular soccer star today, has over 200 million followers on Instagram. And he gets paid a mind-boggling average of $975,000 per post on Instagram.
In 2019, he earned $47.8 million via Instagram, almost a 44% increase from his annual salary of $34 million from Juventus.
And who is he targeting online? Often a demographic similar to what most ministries are targeting – a highly impressionable and influenceable young audience that is eager to move forward rapidly and win in life.
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
Takeaway
- How serious are you about social media?
- If a social media expert audits your social media presence, what would that result look like?
- What data point(s) can convince you that social media is a great marketing weapon for your ministry?
