Yesterday, I talked about how I’d unearthed some marketing magic from C.S. Lewis’ The Chronicles of Narnia.

Imagine my excitement when I discovered there was more!  

Pushing beyond the wooden panels, here’s what I discovered.

As lifelong marketers, we’ll come across many users like Lucy who’ll see the magic in our marketing and choose to actively engage with our brand. 

However, we may also encounter others like Susan. 

Lucy’s sister, Susan, is introduced to the magic beyond the wardrobe, experiences it firsthand, and engages with it for a while. 

But a series of events lead up to her ceasing to engage any further, and ultimately forgetting about the magic. 

Recreate that same magic by formulating a strategy to re-engage users like Susan, encouraging them to give you their feedback, and offering them a new opportunity to interact with your brand.

It’ll help you understand your audience better and help them build a meaningful relationship with your brand. 

Even Jesus left the 99 and ran a re-engagement campaign to bring back the one!