Stepping into the wooden wardrobe, I found a final lesson hanging there in plain sight. 

It dazzled me to the core! 

C.S. Lewis’ The Chronicles of Narnia starts out as nothing more than a fairytale – complete with a mystical world and magical creatures. 

But as the story progresses, it’s difficult to miss the beautiful biblical allegories woven artfully through its chapters. 

C.S. Lewis was a brilliant author; but he was a Christian first, a commissioner second, and a marketer third. 

He narrowed down on his core message (the love of Christ for His people), carefully strategized the direction he would take, and marketed his product in a way that would go on to reach and impact millions. 

Identifying your core message should be your number one priority. 

This will ultimately determine how you position your brand, shape the direction of your marketing campaigns, and transform the way you interact with your audience. 

As your audience steps into the wardrobe, may they be dazzled with the core!