Yesterday, I talked about being clear in your offerings. 

Here’s a brand that’s got it down pat.

What does Uber offer in comparison with regular taxis?

1. Uber rides are available anytime, anywhere. 
2. You don’t need to dial the driver’s phone number or hail a cab on the street. 
3. You’ll know the exact time needed for the cab to reach you. 
4. You have rideshare options to save money. 
5. You can see the cost before you book.
6. Trip cancellation incurs no penalty. 
7. You’ll know the driver’s name, car model, and license plate when you book. 
8. You can track the cab as it approaches you. 
9. You don’t need to wait on the road for the cab. 
10. The cab will arrive at the designated spot without need for direction. 
11. You can track the ride and see if it’s following the trip route.
12. You don’t need to carry your wallet or search for cash/card.
13. You can walk out when done without making a payment.
14. All your trip history is available online.
15. You can avail the same service internationally without knowing the local language or changing your card.