If you wouldn’t let your marketer write code, then why let your coder blog?

If you wouldn’t let your marketer handle finances, then why let your accounts personnel handle customer retention?

If you wouldn’t let your marketer run operations, then why let your operations person run point for a marketing campaign?

If you wouldn’t let your marketer decide HR policies, then why let your HR person decide which contractors to outsource marketing to?

If you wouldn’t send your marketer for a sales meeting, then why let your salespeople run internal marketing meetings? 

Why? Because most people: 

1. Think marketing doesn’t require a specialized skill set or talent
2. Decide their brand name since they’ve seen so many brands
3. Write landing page copy since they know how to write
4. Create marketing emails since they’ve been using Gmail for 15 years
5. Design social media ads due to their Facebook scrolling experience
6. Think that if they can go from 0 to 20, going to 80 should be easy!