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Gone in 60 minutes
Fri, Dec 04, 2020
We wake up my son Caleb every weekday morning at 7:30 am.
Caleb and I then leave at 8:30 am for his daycare.
If you read between those two lines, you’ll realize that a 20-minute getting-ready process takes 60 minutes.
Recently, he told me that his classmate Emma always reached school before him.
I told him that if he got ready faster the next day, we could try and beat Emma.
The next day, he woke up again at 7:30 am, but I reminded him about Emma and so we were able to leave at 8:00 am.
Normally, he’d:
- Go about his schedule at a convenient pace
- Ask why he needed to go to school that day
- Get distracted by shiny new toys
- Need the nudge to get back on track
- Not have his things in place on time
- Engage in needless chatter
The day competition entered, Caleb got the job done in half the time.
Takeaway
Double your impact by evaluating your efficiency today before your competition shows up and shows you how it’s done.
Let me know if you’ve sped up when competition forced you to, instead of speeding up of your own accord.