Marketing Manna

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Gone in 60 minutes

We wake up my son Caleb every weekday morning at 7:30 am.

Caleb and I then leave at 8:30 am for his daycare.

If you read between those two lines, you’ll realize that a 20-minute getting-ready process takes 60 minutes.

Recently, he told me that his classmate Emma always reached school before him.

I told him that if he got ready faster the next day, we could try and beat Emma.

The next day, he woke up again at 7:30 am, but I reminded him about Emma and so we were able to leave at 8:00 am.

Normally, he’d:

  1. Go about his schedule at a convenient pace
  2. Ask why he needed to go to school that day
  3. Get distracted by shiny new toys
  4. Need the nudge to get back on track
  5. Not have his things in place on time
  6. Engage in needless chatter

The day competition entered, Caleb got the job done in half the time.

Takeaway

You don’t need competition to help you optimize yourself.

Double your impact by evaluating your efficiency today before your competition shows up and shows you how it’s done.

Let me know if you’ve sped up when competition forced you to, instead of speeding up of your own accord.

Efficiency is doing better what is already being done.

Peter Drucker

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.